Retail Strategies Blog

Client: Cosmetics Retailer The Challenge The web and mobile ecommerce channels of a popular omnichannel cosmetics retailer utilized a complex system of over 25 algorithms to make customer-specific product recommendations throughout the entire consumer lifecycle. From the homepage to the...

Client: Apparel Retailer The Challenge After observing a pickup in online retail during the height of the pandemic, a major apparel retailer wanted to capitalize on the trend and grow their ecommerce revenue. Previously, they used merchandiser intuition to make...

Client: Casual Apparel Retailer The Challenge A multi-channel, casual apparel retailer wanted to improve consumer engagement and increase ecommerce revenue through personalization on their website. Their previous model standardized product recommendations across all audiences on all digital platforms, but they...

Client: Industrial Supplies Retailer The Challenge A leading supplier of residential and commercial construction supplies wanted to increase ecommerce revenue by personalizing product recommendations. Previously, they produced generic product recommendations in high-traffic areas on their website. They showcased top-selling products...

Client: Lighting Retailer The Challenge An online lighting and fan retailer was producing product recommendations on their website according to customer browsing behaviors, but they weren’t seeing a substantial return. They hoped to expand ecommerce revenue by modifying the strategy...