Retail Strategies Blog

What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...

The first time I posted a picture of myself on the internet, I was a brace-face fourteen-year-old. I took an unflattering picture on the webcam attached to my family’s shared computer and posted it to MySpace where I thought only...

After a year of staying inside, wearing pajamas, and hoarding toilet paper, we’re all looking forward to returning to some normalcy.  Millennials especially will have quite a bit of adjusting to do. Many of us have privately celebrated major life...

This week I decided I desperately needed a booklight. So, like most people these days, I went onto Google, typed in “booklight”, and scrolled through a few different options with the intent to purchase that day. The search yielded a...

I don’t know many Millennials who observe the holiness of Valentine’s Day or visit church to pray to St. Valentine. I do, however, know plenty of Millennials who worship the sanctity of date night on February 14th. They’re the ones...