Sucharita Kodali, VP and Principal Analyst at Forrester Research, will present an in-depth preview of the Holiday 2024 retail season, leveraging fresh insights from a new CommerceNext survey of top digital retail executives. This session will explore how retailers are preparing for key challenges such as supply chain disruptions, labor shortages and shifting consumer spending patterns. We will also examine anticipated changes in online sales, levels of promotional activity, margin expectations, shipping logistics, and strategies for managing returns—key factors that will shape retailer strategies to enhance consumer engagement and maximize revenue during the 2024 holiday season.
Exclusive Insights: Revealing Retailers’ Strategies for Holiday 2024 Q4 Success
