More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.
During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:
– Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
– Build their content arsenals for omnichannel engagement;
– Level up their retail media strategies; and
– Experimenting with new and emerging channels like Connected TV (CTV) advertising.
