With extensive experience in merchandising, Beatriz Ciraudo has worked with global brands such as Lacoste, Salvatore Ferragamo, Louis Vuitton, Dior, and Chloé. Her career spans Brazil, France, and Italy, giving her a unique international perspective on merchandising and retail strategy.
Now, as a Presales Consultant at Centric Software, Beatriz helps retailers and brands leverage cutting-edge AI-driven planning, pricing, and market intelligence solutions to optimize decision-making and drive profitability.
She joins Natalie on the podcast to discuss what retailers must do to stay relevant in the face of disruption. They explore:
- Data, data, data: the dangers of relying on intuition (or Excel!) when it comes to making important decisions.
- Real-time retail: what retailers can learn from disruptors like Shein and the importance of agility and speed for fashion retailers today.
- Excess stock, brand-damaging discounts, and waste: why Beatriz believes that the best use case for AI in fashion retail is markdown optimization.
- Can fashion retail ever be truly sustainable? Get Beatriz’s view on why retailers need to rethink the entire sourcing process.
