Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year; back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record. On today’s show, Rachel Bonsignore, vice president of GfK Consumer Life, talks about what’s driving back-to-class shopping this season, how Generation Alpha’s Millennial parents are being influenced, and what’s motivating consumer behavior among the generations.
The back-to-school shopping habits of Gen Z and the parents of Gen Alpha
Topics# Commerce, Customer Engagement, eCommerce, Fashion, Innovation, Omnichannel, Retail, Retailers, Sales
