Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they’re unsure of how to sort through it and use it to make smart decisions. The result? They’re struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.
Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.
Title :
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance
Author :
Marshall Fisher, Ananth Raman
Publisher :
Harvard Business Review Press; Illustrated edition
Publication Date :
22/06/2010
