The New Rules of Retail: Competing in the World’s Toughest Marketplace

The New Rules of Retail, a book by Robin Lewis and Michael Dart, highlights how technology and globalization have facilitated unprecedented consumer power. Taking full advantage of these dynamic times requires three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control over the value chain. Many of their predictions have come to pass since the publication of that book. They revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe’s, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. This book identifies the five current trends that are driving consumer demand, including technology integration and channel consolidation. This is a fully revised and updated guide from two proven retail prognosticators.