Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
Title :
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Author :
Peter Fader and Sarah E. Toms
Publisher :
Wharton School Press
Publication Date :
30/10/2018
