Onward: How Starbucks Fought for Its Life without Losing Its Soul

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback and continued success.
In Onward, Howard Schultz shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. This book shows in riveting detail how one company struggled and recreated itself in the midst of it all. You can also peek into Schultz’s central leadership philosophy: “It’s not about winning, it’s about the right way to win.” Onward is a compelling, candid narrative documenting the growth of the brand; as well as Schultz as a businessman.