Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers’ Attention and Raising Profits

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable, and wellness-related products. As it evolves, green tailing will force both suppliers and retailers alike in every category to take notice. Leading-edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.