Checkout: The Step-by-Step, 7C Method to Build a Dominant Ecommerce Brand

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive, and eCommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. The result of an exhaustive study of the top 100 eCommerce brands blended with blue-chip brand secrets, it’s the only branding book of its kind. And the 7C’s aren’t another growth hack: this is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back your time.