There is a shift in the store that is bringing about a fulfillment evolution Consumers are no longer just going to the store and buying what they need, and that is changing the way retailers do everything from fulfilling and shipping orders to communicating with and satisfying their customers. Doug Weich shares that consumers don’t differentiate between shopping channels the way retailers do: They just want to shop and pick up their order at their convenience.
Read more of this special report from Multichannel Merchant here.
