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The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business

It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every...

The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now

Business owners and entrepreneurs…You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current...

The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert, and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and...

What Women Want: The Global Market Turns Female Friendly

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...

Winning At Retail: Developing a Sustained Model for Retail Success

Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and...

Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and...