This is the tale of an organization that has taken a larger view, seeking to understand customer touchpoints in fresh ways and focusing on true omnichannel transformation rather than just updating technology.
For the 33-year old Paper Source company, 2016 was the year they would be looking to create MORE than a multichannel vision of the company, the growing company had over 100 stores, an ecommerce, wholesale and catalog business, yet each touch point acted as its own silo with no intermingling customer data.
