A leading apparel retailer faced a challenge: their product recommendations felt generic. Shoppers weren’t seeing items that truly resonated with their interests, and as a result, engagement and revenue weren’t meeting expectations.
Finding the Opportunity
Sophelle stepped in to analyze how shoppers were interacting with the product detail page (PDP). Drawing from our deep expertise in the apparel industry, we identified key areas where smarter recommendation strategies could enhance the shopping experience.
The Strategic Shift
Rather than relying on a one-size-fits-all approach, we introduced a refined selection of recommendation strategies tailored to the specific product a shopper was viewing. To ensure the impact was measurable, we conducted an A/B test, comparing the existing recommendation model against our optimized approach.
The Results? A Game Changer.
On desktop:
🔹 Click rates surged +162.46%
🔹 Conversion rates soared +405.62%
🔹 Revenue climbed +451.55%
On mobile:
🔹 Click rates increased +154.90%
🔹 Conversion rates jumped +290.24%
🔹 Revenue grew +388.25%
By refining how products were suggested, Sophelle helped the retailer create a more intuitive and engaging shopping journey—one that not only captured attention but also converted interest into sales.
Let’s talk about how we can help you do the same.
