Personalization

By Jeff Melton At the tail end of 2022, ecommerce sales hit a record high of $299.12 billion. Many hail last year’s 7.7% growth as a triumph, but it’s actually the slowest growth rate observed since 2009, falling short of...

Client: B2B Industrial Supply Retailer The Challenge A B2B industrial supply retailer with a robust ecommerce platform continually updated their site to improve searching, ordering, and shipping processes; however, despite consistent site traffic, the retailer struggled to convert visits into...

A personalized ecommerce experience can yield incredible results for retailers. Brands that leverage personalization not only see higher ROI—increases as high as 300% or more—but are also in the best position to quickly meet their customers’ changing behaviors.  Sophelle’s Senior...

When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go to shop? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have been rapidly taking market...

Client: Industry Leading Bridal Retailer The Challenge An industry-leading bridal retailer's bridal sales remained steady, but their bridal party and bridesmaid sales have dropped by half within the past two years due to the excessive online direct competitors that have...