Personalization

Challenge For 3 years, a prominent home decor retailer partnered with Sophelle for personalization strategy and implementation. As part of his routine optimization efforts, Ken Kantor, Practice Manager at Sophelle, conducted comprehensive data analysis to enhance site performance. While examining...

Challenge An ever-evolving field, ecommerce personalization requires routine maintenance and modification to drive performance and achieve optimal results. Per best practice, Sophelle’s personalization practice leaders continually search for new ways to maximize client success.  Although Sophelle implemented a robust ecommerce...

eCommerce personalization is quickly becoming the single most important sales tactic for digital retailers. By providing customers with personalized experiences, retailers are building stronger relationships, increasing customer loyalty, and driving revenue growth.  In fact, McKinsey research shows that “personalization most...

Personalization has become a critical tool for engaging customers and boosting conversion rates. However, selecting the right ecommerce personalization solution is a complex process. Right now, the market is overflowing with a vast array of options, each claiming to offer...

By Jeff Melton At the tail end of 2022, ecommerce sales hit a record high of $299.12 billion. Many hail last year’s 7.7% growth as a triumph, but it’s actually the slowest growth rate observed since 2009, falling short of...