Personalization

Sophelle's personalization services proved transformative for a U.S.-based apparel company seeking to enhance consumer experience and drive key business metrics. Evaluating their existing algorithms, Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach....

A leading apparel retailer faced a challenge: their product recommendations felt generic. Shoppers weren’t seeing items that truly resonated with their interests, and as a result, engagement and revenue weren’t meeting expectations. Finding the Opportunity Sophelle stepped in to analyze...

Challenge A European apparel retailer was struggling to optimize product recommendations on their website, leading to irrelevant item suggestions and missed revenue opportunities. The retailer’s previous personalization platform exclusively presented customers with generic top-selling product recommendations, which lacked relevance to...

When we think of personalization tools in ecommerce, we often associate them with B2C (business-to-consumer) retailers. We imagine online stores with tailored product recommendations and personalized messaging, all aimed at enticing individual shoppers to make a purchase. But personalization is...

If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...