Eight months into the pandemic, COVID-19 continues to bring extreme uncertainty to the retail sector. On the one hand, case counts are higher than ever and continue to rise. On the other hand, promising trial results indicate a vaccine...
Learn More
Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best...
Learn More
Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points,...
Learn More
Paper Source's goal is to inspire customers to "Do Something Creative Every Day" and to celebrate all of life's moments, both big and small. They needed software that could help to recognize and understand customers along all of these unique...
Learn More
This is the tale of an organization that has taken a larger view, seeking to understand customer touchpoints in fresh ways and focusing on true omnichannel transformation rather than just updating technology. For the 33-year old Paper Source company, 2016 was...
Learn More