The NRF Big Show is retail’s premier event—a once-a-year opportunity to network, learn, and prepare for the year ahead. With decades of experience attending this event, the Sophelle team has compiled essential tips to help you make the most of...
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The NRF Big Show 2025 is just around the corner, and for those in the retail industry, it promises to be bigger and more impactful than ever. We had the opportunity to chat with three seasoned NRF attendees, Sophelle Founder...
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Eight months into the pandemic, COVID-19 continues to bring extreme uncertainty to the retail sector. On the one hand, case counts are higher than ever and continue to rise. On the other hand, promising trial results indicate a vaccine...
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Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best...
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Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points,...
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