Blog

Everyone loves Super Bowl commercials, right? We all remember the iconic Pepsi ads over the years. It’s easy to appreciate the creativity that went into those commercials.  But if I’m being honest, I don’t typically find big-business marketing campaigns compelling....

Insider Intelligence recently released a survey comparing Millennial shopping habits over the past 3 years. They asked Millennials when, how, and where they shop, and the results may surprise you. Nearly one-third of Millennials prefer to shop during weekdays on...

Living under a parent’s roof is hardly something to brag about for most young adults. We’ve all seen how the media portrays this arrangement: picture a hopeless loser lounging on an old couch in the basement with a slice of...

2022 proved to be a year of massive success for most retailers. Retail sales rose steadily each quarter, jumping 1.3% from September to October. And those figures paled in comparison to the $9 billion record-setting high on Black Friday.  Millennials...

A personalized ecommerce experience can yield incredible results for retailers. Brands that leverage personalization not only see higher ROI—increases as high as 300% or more—but are also in the best position to quickly meet their customers’ changing behaviors.  Sophelle’s Senior...