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Personalization has become a critical tool for engaging customers and boosting conversion rates. However, selecting the right ecommerce personalization solution is a complex process. Right now, the market is overflowing with a vast array of options, each claiming to offer...

By Jeff Melton At the tail end of 2022, ecommerce sales hit a record high of $299.12 billion. Many hail last year’s 7.7% growth as a triumph, but it’s actually the slowest growth rate observed since 2009, falling short of...

Everyone loves Super Bowl commercials, right? We all remember the iconic Pepsi ads over the years. It’s easy to appreciate the creativity that went into those commercials.  But if I’m being honest, I don’t typically find big-business marketing campaigns compelling....

Insider Intelligence recently released a survey comparing Millennial shopping habits over the past 3 years. They asked Millennials when, how, and where they shop, and the results may surprise you. Nearly one-third of Millennials prefer to shop during weekdays on...

Living under a parent’s roof is hardly something to brag about for most young adults. We’ve all seen how the media portrays this arrangement: picture a hopeless loser lounging on an old couch in the basement with a slice of...