Retail success is about creating a compelling customer experience and today it takes innovation to be compelling. Sophelle is a management and technology consultancy focused on retail. Over our 20+ years, we’ve helped hundreds of leading retailers on thousands of...
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In a recent podcast with Tim Parry of Bricks and Clicks, I had the opportunity to share my thoughts on the state of retail, beginning with the shift in shopping habits of the sporting goods sector. The simple fact is...
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Consumers now make purchasing decisions differently than at any other point in the past, standing in stores while using smartphones to compare prices and read reviews, posting pictures of potential purchases on social media to get instant opinions of family...
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Despite the focus on the “age of Amazon” in the retail world, the vast majority of retail purchases still happen in physical stores. Because of this, bricks-and-mortar stores aren’t going away any time soon. For retailers that are heavily invested...
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Having just finished an amazing week at another NRF BIG Show and having a moment to reflect; I came home wondering “Has omnichannel turned into another 4-letter word?” The buzzword has been in our lexicon for several years now, and...
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