Blog

“May I scan your badge?” If this is your least favorite phrase, then perhaps you are not having the most engaging tradeshow experience. What if it were easier to maneuver the show floor, to connect with the solutions and providers...

The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about this retail giant. While it seems easy to place Amazon as public...

So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other...

Last week wrapped this year’s edition of #IRCE2017. IRCE once again put on a tremendous show with many of the top vendors, system integrators, platforms, and solutions in the world exhibiting. While you can probably find deep, in-depth (ahem, boring)...

In our newly released Sophelle Focus Report on Boundaryless Commerce: Pop-up Retail, we outline six critical success factors that need to be addressed when considering a pop-up retail strategy. In this post, we’ll take a deeper dive into the first...