Blog

The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about this retail giant. While it seems easy to place Amazon as public...

So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other...

Last week wrapped this year’s edition of #IRCE2017. IRCE once again put on a tremendous show with many of the top vendors, system integrators, platforms, and solutions in the world exhibiting. While you can probably find deep, in-depth (ahem, boring)...

In our newly released Sophelle Focus Report on Boundaryless Commerce: Pop-up Retail, we outline six critical success factors that need to be addressed when considering a pop-up retail strategy. In this post, we’ll take a deeper dive into the first...

With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers.  By some estimates individuals are now exposed to over 5,000 advertisements in a...