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Macy’s recent announcement stating their new partnership with WHP Global has Millennials like me scratching our heads. Earlier this year, WHP took controlling interest in Tru Kids Incorporated, the parent company of Toys “R” Us. CEO and Chairman of Macy’s,...

What will the 2021 retail holiday season look like? The answers seem more ambiguous with each passing day. Projections early in the year forecasted increases in holiday sales as compared to 2020. However, the ongoing fluctuations in public policy—and public...

With new variants ushering us into another phase of the pandemic, the general feeling of uncertainty amongst the public remains high. However, with over 160 million people now vaccinated, there’s no denying that much of the population is eager to...

Why Data Analytics Are Crucial for Building a Smart Retail Strategy Trying to implement a customer-centric retail strategy without the right data and analytics is a lot like trying to make your way through a pitch-black tunnel without a flashlight....

Millennials are in their prime spending years. They’re making big purchases on homes, weddings, children, and pets. This generation has immense buying power- millennials were projected to spend over a trillion dollars in 2020, giving them more spending power than...