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Every now and then I find myself on a new retail odyssey. I spend embarrassingly large portions of my day staring at a screen, looking high and low for a loosely defined product that may not exist. My latest quest...

Accelerate.  If you’re in the retail industry, chances are you hear this buzzword thrown around quite a bit. In fact, the need for retailers to accelerate is so critical right now that it was the theme for NRF 2022: Retail’s...

Examining buy now, pay later, the trendy financing craze that’s teaching Millennials important lessons about debt—and fine print.  Want to go on a vacation but worried it’ll leave you short on cash? Well, I’ve got the solution for you: buy now, pay later.   It’ll transform...

Sophelle created a Focus Report on Best Practices for eCommerce Personalization. In the first blog post in this series, we’ll introduce key concepts from the report. Get access to the full report. With all the different stimuli, options, mediums, and...

Macy’s recent announcement stating their new partnership with WHP Global has Millennials like me scratching our heads. Earlier this year, WHP took controlling interest in Tru Kids Incorporated, the parent company of Toys “R” Us. CEO and Chairman of Macy’s,...