Blog

Social media has completely changed over the past two decades. Friendster launched 20 years ago, setting the stage for popular platforms like Myspace. Then, ten years later, Facebook went public, transforming into the social media giant we know today. And...

A small, 5-person team running a successful, nationwide pop-up-shop apparel company was stifled by their inadequate web platform. Their rudimentary website lacked information and functionality, negatively impacting customer experience and business logistics.  As commerce shifted online during the pandemic in...

Customers leave digital footprints or buying “smoke signals” every time they are online searching for products or navigating your website. However, without modern digital marketing tools, you will not have the visibility to see prospective buyers’ behavior. Buying signals convey...

I loved going to the mall when I was a kid. I’d meet up with my friends and peruse the trendiest stores with a pretzel in hand. What could be better than that? At the time, our shopping options were...

When a bride-to-be is ready to choose the attire for her bridesmaids, where does she go to shop? Recently, brides have been turning to direct online sellers to outfit their bridal parties. These online competitors have been rapidly taking market...