Millennial Reports

Right now, we’re witnessing a change in consumer behavior. In 2020 alone, consumers spent $861 billion online according to Digital Commerce 360 estimates. That’s the highest annual U.S. ecommerce growth in at least two decades, and by far the biggest...

What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...

The first time I posted a picture of myself on the internet, I was a brace-face fourteen-year-old. I took an unflattering picture on the webcam attached to my family’s shared computer and posted it to MySpace where I thought only...

After a year of staying inside, wearing pajamas, and hoarding toilet paper, we’re all looking forward to returning to some normalcy.  Millennials especially will have quite a bit of adjusting to do. Many of us have privately celebrated major life...

This week I decided I desperately needed a booklight. So, like most people these days, I went onto Google, typed in “booklight”, and scrolled through a few different options with the intent to purchase that day. The search yielded a...