Millennial Reports

The unique shopping habits of different generations are driving profound change in retail. Young generations—from Millennials to Gen Z to the emerging Gen Alpha—bring distinct preferences and behaviors to the retail landscape, compelling retailers to adapt to meet their needs....

Malls were once bustling centers of commerce and social life, where families and teenagers gathered to shop, meet, eat, and pass their time. The shopping mall experience was an integral part of American culture, encapsulating the joy of discovery and...

In today’s dynamic retail sector, the ability to connect with millennial customers is not just an advantage—it’s a necessity. Representing the largest demographic cohort, millennials wield substantial purchasing power and influence, setting trends that define the present and future of...

Recently, I found myself wandering the aisles of a brick-and-mortar Macy's store, an experience that was both nostalgic and bittersweet. As a child, department stores like Macy's were the epicenters of shopping—a bustling world where the latest fashion, home goods,...

  We may be getting comfortable in 2024, but the dynamic world of ecommerce continues to evolve, with Millennials and Gen Z leading the charge. We’re diving head first into the top 5 ecommerce retail trends capturing the hearts of...