So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other...
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Last week wrapped this year’s edition of #IRCE2017. IRCE once again put on a tremendous show with many of the top vendors, system integrators, platforms, and solutions in the world exhibiting. While you can probably find deep, in-depth (ahem, boring)...
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In our newly released Sophelle Focus Report on Boundaryless Commerce: Pop-up Retail, we outline six critical success factors that need to be addressed when considering a pop-up retail strategy. In this post, we’ll take a deeper dive into the first...
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With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers. By some estimates individuals are now exposed to over 5,000 advertisements in a...
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Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points,...
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