2018 Forecast: Omnichannel Personalization

Omnichannel Personalization Will Create Compelling Store Experiences The retail apocalypse is overstated. All stores won’t disappear, but many of the bad ones will, and should. The in-store shopping experience at many failing retailers is the reason for their demise. But...

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Reaching Customers Through Digital Personalization

Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best...

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Amazon: Frenemy or Foe

The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about this retail giant. While it seems easy to place Amazon as public...

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