Retail Strategies Blog

By Jeff Melton Competitive ecommerce retailers are implementing personalization solutions to improve customer experience and, in turn, increase revenue. But these high-tech tools can come with a high cost and, when underutilized, may not deliver the anticipated return on investment. ...

I don’t remember having a political thought before September 11, 2001. And I assume most American Millennials could say the same. For most of us, 9/11 was our political awakening, when we suddenly learned that politics meant more than a...

Social media has completely changed over the past two decades. Friendster launched 20 years ago, setting the stage for popular platforms like Myspace. Then, ten years later, Facebook went public, transforming into the social media giant we know today. And...

A small, 5-person team running a successful, nationwide pop-up-shop apparel company was stifled by their inadequate web platform. Their rudimentary website lacked information and functionality, negatively impacting customer experience and business logistics.  As commerce shifted online during the pandemic in...

By Jeff Neville Best practices for implementing optimization Personalization engines dominate retail marketing, but they come with a hefty price tag. Some CFOs find themselves asking a simple question: is this software worth it? With the likelihood of a recession...