Retail Strategies Blog

In 2008, Millennials’ economic future looked bleak. The Great Recession annihilated most of our potential job opportunities, and no one was sure how or if the generation would recover. But 15 years later, things have started looking up.  People still...

  The point of sale (POS) is a crucial moment in the shopping journey. Here, customers have already decided to buy. So it’s imperative that retailers ensure a smooth, efficient, and hassle-free checkout process to facilitate the transaction. A well-integrated...

If a personalized customer journey isn’t part of your ecommerce strategy, it may be time to reevaluate. On one hand, a tailored shopping experience shows customers that retailers value their needs and preferences. By showcasing products and services that match...

My first real job out of college was nothing short of a disaster. I found myself in a situation where I had little direction and big responsibilities. But at the time, I had no real knowledge of office or email...

Challenge Sophelle began working with a well-known apparel retailer 3 years ago on their ecommerce personalization strategy.  By implementing recently viewed personalization in the retailer’s shopping cart page, the Sophelle team yielded an impressive boost in conversion rates.  But with...