With all the different stimuli, options, mediums, and content available today companies are searching for better ways to connect and engage with their audience and potential customers. By some estimates individuals are now exposed to over 5,000 advertisements in a...
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Today it’s about customer centricity. To be customer centric, successful retailers must put themselves in their customers’ shoes and see how she views the brand, giving her the seamless experience she expects. Throughout the journey and at all touch points,...
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The Pop-up retail shop may seem like a new and trendy concept, but the fact is that it has been around for decades. What is new is that retailers and brands are finding unique and engaging ways to leverage pop-ups...
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Paper Source's goal is to inspire customers to "Do Something Creative Every Day" and to celebrate all of life's moments, both big and small. They needed software that could help to recognize and understand customers along all of these unique...
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This is the tale of an organization that has taken a larger view, seeking to understand customer touchpoints in fresh ways and focusing on true omnichannel transformation rather than just updating technology. For the 33-year old Paper Source company, 2016 was...
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