Are you keeping up with how consumers see you and want you to see them? Forbes predicts that 2019 will be the “year of the final shakeout” for retailers, saying that the losers have sealed their fate because they failed...
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Omnichannel Personalization Will Create Compelling Store Experiences The retail apocalypse is overstated. All stores won’t disappear, but many of the bad ones will, and should. The in-store shopping experience at many failing retailers is the reason for their demise. But...
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Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best...
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The news of Amazon’s purchase of Whole Foods rocked both the financial and retail industry and I believe it lends to what should be a healthy discussion about this retail giant. While it seems easy to place Amazon as public...
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So, you have kicked off your personalization program utilizing the basics of previous purchase data, the understanding of how your customer got to your website or maybe customer personas. But as your program becomes more sophisticated, there are some other...
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