Retail Strategies Blog

The Challenge An Internet Retailer Top 500 company and Inc. 500 Fastest-Growing private company was getting ready for a major ecommerce platform update. Wanting to expand into the business-to-business (B2B) market space, the executive team turned to Sophelle for the...

Millennials grew up in the age of chat rooms and early social media sites, so it’s no surprise we have a heavy virtual presence as adults. We constantly surveil our friends’ lives through social media posts, assess potential partners on...

I don’t know what fabric softener is. I mean, I can reasonably deduce its purpose from its name, but I have never sought, purchased, or used fabric softener. None of my clothing feels scratchy or hard enough that I’m uncomfortable...

Retailers Must Innovate Everyone agrees with the idea that retail requires innovation. Whether they added subscription services last year, they're adding curbside pickup capabilities today, or they'll be adding appointment scheduling or some other new function next year, retailers have...

My dress was ironed, shoes shined, and hair tucked neatly behind my ears for the first day of my first job. I walked confidently into the room, knowing that I was fit for the position and ready to confront challenges...