What are the foundational elements of a retail website? Are they images, a purchase process, a shopping cart? To retailers websites need to function smoothly. But end-users take those basic features for granted. To consumers, foundational elements like functionality don’t...
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Retailers innovate in different ways. There are customer-facing innovations, from augmented reality to in-store rock climbing to reimagining the checkout queue. But there are also innovations happening behind the scenes: Zara reimagining its supply chain to deliver on 6 week...
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The first time I posted a picture of myself on the internet, I was a brace-face fourteen-year-old. I took an unflattering picture on the webcam attached to my family’s shared computer and posted it to MySpace where I thought only...
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“Innovation is the ability to see change as an opportunity not a threat.” - Steve Jobs If there’s an industry constantly pressured to innovate, it’s retail. Look at fashion, for example. Every season has to bring in something de rigeur...
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The Challenge A large apparel retailer with multiple store locations recognized the lost potential of top-line opportunities due to their existing ecommerce platform. Newer, more sophisticated platforms offered greater functionality and better support to leverage up and coming social media...
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