Retail Strategies Blog

The luxury retail sector has always navigated the tricky waters of counterfeit goods. These knock-offs, trying to pass off as the real deal, have been an age-old challenge for premium brands. However, today's landscape is seeing an evolution of this...

Sophelle's personalization services proved transformative for a U.S.-based apparel company seeking to enhance consumer experience and drive key business metrics. Evaluating their existing algorithms, Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach....

The Challenge In the digital world, simplicity is paramount. Consumers crave seamless online shopping experiences. Sophelle’s client, a well-established furniture retailer, specializes in offering bespoke furniture tailored to individual tastes. Customers choose from a myriad of fabrics, finishes, cushion comforts,...

While scrolling aimlessly through TikTok, I came across a viral video with a staggering 1 million views. UK-based family influencer Kelly Medina Enos–a name I hadn't heard before—expressed her frustration with ecommerce sites. Click to view the video. Here’s the...

If you’re planning to attend NRF 2022: Retail’s Big Show in January, you won’t want to miss the Innovation Lab.  The Innovation Lab provides innovative retail technology up-and-comers with a dedicated space for showcasing the latest applications in artificial intelligence,...