Retailers can’t just open a brick and mortar store and expect it to succeed. You’ll have to give your customers more than they receive online; here’s how. Brick and mortar locations have long sustained the retail industry, but with online...
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Multi-channel marketing is becoming an essential part of running a business Customers want an integrated experience where every aspect of the buying process is seamless. If a shopper searches for something on your website, they’d like special offers presented to...
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Most companies new to providing subscription-based offerings have two areas of focus: their product and their marketing. Certainly, without a great product and a way to create demand, your retail subscription business will not get off the ground. Managing subscription...
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Sophelle celebrates its 23rd birthday today, August 22nd, and while we have made dramatic strides since our founding, the world around us has changed quite a lot, too. At the time of our founding in 1995, the President was Bill...
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Earlier this summer, STORES Magazine published its list of the Top 100 retailers of 2018. As has been the case in the past few years, there was little movement among the best of the best. Why is that? How are...
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