Taking the initial step into digital personalization may seem like a giant leap, and that’s why it can be better to take a phased approach. They are monumental changes that won’t take place overnight, so incremental improvement is the best way to go. At the end of the day, an incremental improvement in personalization strategy should look something like this — Segmentation giving away to Personalization leading to Individualization, in an attempt to achieve 1:1 Engagement.
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