While the process of delivering the right product to the right person at the right time seems elementary, doing it right is actually very complex, and many retailers are still not doing it well. The art and science of “product findability” touches nearly every part of a retail organization across all channels, customer touch points and functions. And it affects the bottom line as the ability for shoppers to easily find what they are looking for has a direct impact on average order value, conversion and loyalty.
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