Breaking Down Barriers: The Data and Tech Driving Unified Commerce, Retail’s Next Era

In this episode of Retaili$tic, Manik Bhatia, Head of Cobranded Research at Coresight Research, dives into the evolution from omnichannel retail to unified commerce. He highlights the importance of integrating various retail channels to enhance the shopping experience and meet changing consumer expectations, emphasizing the need to break down data silos. The discussion covers consumer behavior, the role of mobile apps and social commerce, and the significance of data integration and operational efficiency in retail. Listen now to understand the challenges that retailers face in implementing unified commerce systems and to uncover critical insights to support successful unified commerce strategies, from the supply chain to front-end operations.