The NRF Big Show is retail’s premier event—a once-a-year opportunity to network, learn, and prepare for the year ahead. With decades of experience attending this event, the Sophelle team has compiled essential tips to help you make the most of your time.
Contact us today to schedule a meeting or to learn how Sophelle can support your NRF journey.
Before the Show
- Prepare Strategically
- Download the NRF Big Show App.
- Bookmark the NRF Big Show Agenda and familiarize yourself with the high-level floorplan.
- Book a hotel close to the venue, such as Courtyard NY Midtown Manhattan West or Four Points Sheraton Manhattan Midtown.
- Define your show goals and prioritize key sessions.
- Plan your time (Sophelle experts can help)
- Coordinate with your team to avoid scheduling conflicts and maximize coverage.
- Create a prioritized list of attendees and vendors to meet.
- Plan Your Logistics
- Plan where to rest and eat during the event.
- Learn locations for water stations.
- Register at satellite locations (e.g., Marriott Marquis) or on Sunday morning to beat the rush.
- Dress for comfort with layers and wear supportive shoes.
- Check the weather and plan accordingly.
- Arrange your transportation—shuttle buses are often more reliable than cabs.
- Highlight Special Exhibit Areas
- Innovation Lab: Explore cutting-edge technology such as AI, augmented reality, robotics, and more.
- Startup Zone: Discover the newest companies in retail and their game-changing ideas.
- Food Tech Pavilion: Immerse yourself in the future of foodservice technology.
- Exhibitor Big Ideas: Attend demos and case studies from industry leaders.
- Women in Retail Oasis: Exclusive environment to unwind, reconnect, and recharge.
During the Show
- Stay Organized
- Check your coat and remember its location.
- Take detailed notes and create follow-up to-dos.
- Respect your time and set clear boundaries with exhibitors.
- Maintain Your Energy
- Stay hydrated and eat well.
- Take rest breaks as needed to recharge.
- Stay physically prepared by stretching and moving throughout the day.
After the Show
- Reflect and Act
- Review your notes and prioritize follow-ups.
- Refine this list with lessons learned to prepare even better next year.
- Engage with Experts
- Visit Sophelle’s retail experts at Booth #1237 to explore innovative solutions and strategies.
With the right preparation, NRF Big Show 2025 can be a transformative experience. Make the most of this incredible opportunity, and don’t hesitate to reach out to Sophelle for expert guidance!
