Millennial Report
Welcome to the Millennial Report series, a collection of research-based articles and opinionated blogs written by me, millennial content writer Sophie Weich, also known as the “Soph” in Sophelle. Each monthly installment of the Millennial Report details the retail habits and decision-making processes of America’s largest adult population. In 2020, the year the report was born, millennial spending accounted for 30% of total retail sales in the United States—a staggering number that should be important to all retailers. Millennials continue to shape the future of shopping, so it’s in retailers’ best interest to study their purchase behaviors and pivot accordingly. Here, you’ll find the latest developments in millennial trends to help you make informed retail decisions. Thank you for reading, Sophie
