Client: Industry Leading Bridal Retailer
The Challenge
An industry-leading bridal retailer’s bridal sales remained steady, but their bridal party and bridesmaid sales have dropped by half within the past two years due to the excessive online direct competitors that have gained significant traction.
Our challenge was to develop strategic growth initiatives that would enable the bridal retailer to double revenue within three years.
Solution
The project focused on building segmented audiences, connecting future brides to the brand, offering curated assortments, engaging with a high-touch specialized service model, delivering an enhanced customer experience, connecting with the community, and dramatically growing total bridal party sales.
Sophelle leveraged our deep experience to develop and operationalize strategic roadmaps that delivered significant value to the client and the customer including:
- Building curated product assortments and service offering
- Utilizing data analytics tools to build segmented audiences
- Executing digital advertising and personalization tactics
- Optimizing website and developing user experience
- Designing high-touch CX clienteling model
Results
Today, the client is leveraging the improved product offering, newly designed experience model, streamlined processes, and enhanced digital tools to acquire and convert new customers. Selecting new Martech and CRM solutions to support the clienteling CX model, fully integrated into the store systems and processes, have provided the client with exactly what they needed to engage effectively with high-value customers.
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