The cost of a poorly performing website
The consequences for an online retailer whose site underperforms include diminished goodwill, negative brand perception and significant loss in sales.
According to a report by Aberdeen Group, a delay of even one second can impact conversions by 7%, page views by 11% and customer satisfaction by 16%.
Online shoppers not only demand quality performance, they expect it.
Online shopper loyalty is contingent upon quick page loading. In fact, a recent Jupiter Research study found that more than one-third of online shoppers who experienced a poor performing website abandoned the site entirely, while 75% were likely not to shop on that site again.
Continuous Quality™ provides 24/7 remote availability monitoring and performance measurement of your website from the end-user perspective. Benefits include: reduced downtime, reduced time to troubleshoot a failed website, minimized IT cost and expenses, and ultimately improved customer experience and customer satisfaction.
Continuous Quality Deliverables
- 24/7 monitoring: tests are run hourly from five geographic locations.
- Alert reports: immediate notification when issues are discovered.
- Benchmarking data: compare your site to all industries, to your specific industry segment, and to your direct competitors.
- Monthly reports: summarize findings and recommendations.
Your Questions Answered...
- What is performance testing?
The performance testing portion of the Continuous Quality™ service measures the time it takes to fully download a page on your website. We record daily averages over a 30-day period to establish baselines. The baselines are then used to benchmark performance against subsequent test periods, against two of your chosen competitors, and against industry segments.
- What pages will be tested?
The basic service includes testing of your homepage because it allows us to most easily compare your results to other websites and industry averages. The custom service offering, however, allows you to select any additional pages of your site to test.
- How often will my site be tested?
We monitor and record response time of your site every hour (24 times per day), seven days per week. More frequent monitoring is available as a custom option.
- Which geographical locations do you test from?
Your site will be tested from five different geographical locations: New York, Miami, Houston, Los Angeles and Chicago. Should your site benefit from different testing locations, we will gladly arrange that for you. Using more than five testing locations is available as a custom option.
- What does the competitive benchmarking data entail and why is it beneficial information?
You can select two competitors and one industry segment to use in the performance benchmarking. The benchmarking data provides details of how quickly your site pages load as compared to that of your selected competitors as well as that of your industry segment and the average of all etail industries. It tracks performance over time to let you know whose performance is improving, and whose is degrading, providing important insight to your end-users' experience.
- Get more answers to frequently asked questions